"Budgets, the economy, politics and current events will change the way consumers view holiday gift purchases this year. All these ...
"Centro’s ad platform, Basis, recently became certified on Hulu’s private marketplace, which means the company’s customers have the ability to gain cross-channel video advertising capabilities through programmatic ad buys that reach 72 million viewers watching on connected TVs and other devices."
Read more in MediaPost.
"Budgets, the economy, politics and current events will change the way consumers view holiday gift purchases this year. All these ...
"Basis Technologies has overhauled its platform and data system to simplify ad planning and buying across programmatic, publisher direct and ...
"Agencies are grappling with the rapid pace of technological innovation. Inefficiency tops senior ad professionals’ list of concerns: 56.1% of ...