Centro Basis Integrates With Microsoft Advertising For Paid-Search Campaign Management

"Centro plans to announce an API integration with Microsoft Advertising to automate paid-search campaign management and reporting. Customers who also use Microsoft’s self-serve advertising platform can receive real-time performance data in Centro’s Basis platform.

Basis ingests delivery data, eliminating manual tasks and making the information available within minutes, said April Weeks, Centro’s EVP of media services and operations.

Marketers have direct access to the data when working in Basis, which integrates digital across programmatic, direct, search, and social campaigns. Bing, Microsoft’s search engine, powers 36.7% of U.S. desktop searches sand 11.7 billion monthly searches around the globe.In the U.S."

Read more in MediaPost.