LiveRamp, Basis Partner to Defeat Signal Loss in Ad Targeting

"Basis Technologies can now use marketers’ first-party CRM data to engage existing customers across any digital device. The feature, which helps advertisers overcome targeting challenges from the loss of signals, is automated in the Basis platform through an integration with LiveRamp.

Spinutech, an Iowa-based full-service agency with 160 employees throughout the country, is one of the first to use the integration to support creative, content, search engine optimization and more."

Read more in MediaPost.