"To determine the 50 Best Workplaces in Advertising and Marketing in 2023, Fortune partnered with global people analytics firm Great ...
"Basis Technologies can now use marketers’ first-party CRM data to engage existing customers across any digital device. The feature, which helps advertisers overcome targeting challenges from the loss of signals, is automated in the Basis platform through an integration with LiveRamp.
Spinutech, an Iowa-based full-service agency with 160 employees throughout the country, is one of the first to use the integration to support creative, content, search engine optimization and more."
Read more in MediaPost.
"To determine the 50 Best Workplaces in Advertising and Marketing in 2023, Fortune partnered with global people analytics firm Great ...
"That encouraging ethos is at the heart of the impressive benefits Basis offers its workforce, including the freedom to choose ...
"Advertising is about reaching the right person at the right place at the right time. Contextual targeting is commonly used ...