The acquisition is a smart move in the eyes of many media industry players. “By diversifying offsite inventory, Walmart could ...
"Advertisers have a responsibility to fund the free internet, but they also have a responsibility to their customers and their firms to ensure that the sites they support are free of misinformation and propaganda.
Basis Technologies has partnered with NOBL Media to offer a free way to prevent campaigns from serving programmatic ads on sites with low credibility, including those with Russian government propaganda. The technology determines whether there is disinformation through the language and language patterns on a web page.
The technology -- now available to all Basis platform customers at no cost through April 15 -- targets campaigns toward credible, trusted publishers, helping to limit the spread of Russian disinformation as Russia continues its war on Ukraine."
Read more in MediaPost.