"On Wednesday, automated programmatic buying platform Basis Technologies introduced Unify, a new feature in its DSP that gives brands centralized ...
"Centro has signed on 100 agencies for self-serve software contracts in the first three quarters of 2018. The growth has promoted the company to budget between 140 and 150 employees to the payroll in 2019. Shawn Riegsecker, Centro CEO, said the company’s growth is partially attributable to its platform Basis. It automates direct-to-vendor media buying, programmatic advertising, and universal campaign reporting that includes search and social, business intelligence reporting, and media operations."
Read more in MediaPost.