"Basis, a political advertising platform from software solutions provider Basis Technologies, is making ACR data from 35 million U.S. LG smart TVs available now through the end of 2024.
Advertisers have access to inventory on all content viewed on LG TVs, including premium connected TV apps and LG’s FAST channels, through the Magnite supply-side platform/SSP."
Read more in MediaPost.
"The ANA is proud to announce the finalists for the 50th Annual B2 Awards! This is a preliminary list of winners. ...
"Media planning is entering its fastest transformation in decades. What once took days (or weeks) of assembling briefs, analyzing data, ...
"Why plan a campaign yourself when an agent could do it for you? On Thursday, digital ad platform Basis launched ...
