Nov 07 2023

Basis Adds ACR Data From LG TVs For CTV Political Targeting

"Basis, a political advertising platform from software solutions provider Basis Technologies, is making ACR data from 35 million U.S. LG smart TVs available now through the end of 2024. 

Advertisers have access to inventory on all content viewed on LG TVs, including premium connected TV apps and LG’s FAST channels, through the Magnite supply-side platform/SSP."

Read more in MediaPost.

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