In an industry back-office first, two of the biggest agency media tech suppliers -- Mediaocean and Basis Technologies -- this morning announced they are integrating their systems in a way they claim will "automate the entire media campaign process from start to finish."
Read more in MediaPost.
"The AdExchanger Awards recognize the organizations, technologies and teams driving measurable impact across today’s advertising ecosystem... Winners will be revealed ...
"The holidays are the crescendo of months of quiet work. All the planning, dreaming and coordinating that finally pay off ...
"With proper quality controls, open bidding connected TV (CTV) advertising can drive performance. CTV is a fixture of the media ...
