"For all of the ad tech industry’s sophistication, fragmentation remains its original sin. The solution isn’t a mystery. Everyone agrees ...
"Basis Technologies, a global provider of programmatic advertising and media automation solutions, has integrated Pinterest ad campaign reporting into its platform. The Basis platform unifies social advertising with programmatic, site direct and search advertising, and now enables real-time ad delivery data reporting from Pinterest, in addition to enabling Basis users to access third-party ad platform integrations for Google Ads (Search, Performance Max), Microsoft (Bing, LinkedIn), Meta (Facebook, Instagram), TikTok, Snapchat and Reddit."
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