"The data: Marketers are forging ahead with AI tools, but many are neglecting to determine whether this adoption is actually ...

"Basis Technologies, a global provider of programmatic advertising and media automation solutions, has integrated Pinterest ad campaign reporting into its platform. The Basis platform unifies social advertising with programmatic, site direct and search advertising, and now enables real-time ad delivery data reporting from Pinterest, in addition to enabling Basis users to access third-party ad platform integrations for Google Ads (Search, Performance Max), Microsoft (Bing, LinkedIn), Meta (Facebook, Instagram), TikTok, Snapchat and Reddit."
Read more in Media in Canada.
"The data: Marketers are forging ahead with AI tools, but many are neglecting to determine whether this adoption is actually ...
"It's been more than three years since the media planning and buying industry began adopting generative AI tools into their ...
"Our Best Workplaces lists highlight organizations excelling in creating positive, inclusive, and engaging environments. Explore top companies recognized for exceptional ...