"With proper quality controls, open bidding connected TV (CTV) advertising can drive performance. CTV is a fixture of the media ...

"Basis Technologies, the automated digital advertising platform and provider of workflow automation and business intelligence software, has announced integrations with Vistar Media and Place Exchange to enhance its DOOH advertising capabilities.
DOOH is one of a range of channels across which Basis users can buy inventory and execute campaigns."
Read more in MarTech.
"With proper quality controls, open bidding connected TV (CTV) advertising can drive performance. CTV is a fixture of the media ...
"Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and ...
"Most professionals at advertising agencies say both the digital ad industry and their specific job have gotten harder over the ...