"At the heart of the companies' consolidations is the need for greater efficiency, which most every agency is grappling with ...
"Basis Technologies, the automated digital advertising platform and provider of workflow automation and business intelligence software, has announced integrations with Vistar Media and Place Exchange to enhance its DOOH advertising capabilities.
DOOH is one of a range of channels across which Basis users can buy inventory and execute campaigns."
Read more in MarTech.