"To determine the 50 Best Workplaces in Advertising and Marketing in 2023, Fortune partnered with global people analytics firm Great ...
"Global ad tech provider Centro announced Tuesday that it will be enforcing app-ads.txt in its DSP, Basis. As part of an industry-wide effort to mitigate fraudulent ad selling, Basis will now default to targeting app ads from authorized and validated sellers."
Read more in Marketing Land.
"To determine the 50 Best Workplaces in Advertising and Marketing in 2023, Fortune partnered with global people analytics firm Great ...
"That encouraging ethos is at the heart of the impressive benefits Basis offers its workforce, including the freedom to choose ...
"Advertising is about reaching the right person at the right place at the right time. Contextual targeting is commonly used ...