"For all of the ad tech industry’s sophistication, fragmentation remains its original sin. The solution isn’t a mystery. Everyone agrees ...
"Meanwhile, TikTok is exploring its own similar offering, per separate reports, and is currently testing the offering outside the U.S. The move could bring new considerations to marketers in charge of doling out social media dollars, though that likelihood is to be determined by the consumer, said Amy Rumpler, senior vice president of search and social media services at Basis Technologies."
Read more on MarketingDive.