Jun 12 2024

IAB Tech Lab Honors Basis Technologies’ Ian Trider with 2024 Lifetime Achievement Award

Trider is a Multi-Year Recipient of IAB Tech Lab Service Awards for Contributions in Working Groups Driving Growth in the Digital Advertising Ecosystem

New York – June 12, 2024 – Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced that Ian Trider, VP of Product, has received an IAB Tech Lab Lifetime Achievement award. The IAB Tech Lab (https://iabtechlab.com), the global digital advertising technical standards-setting body, is celebrating its 10-year anniversary by honoring key contributors to the standards that have improved the digital economy over the last decade. Trider’s achievements are highlighted by his dedication to IAB Tech Lab’s Programmatic Supply Chain Commit Group and his vital contributions since the inception of the organization.

The IAB Tech Lab is a global non-profit consortium that develops technical standards, software, and services to drive the growth of an effective and sustainable global digital media ecosystem that benefits consumers. It is a sister organization to the Interactive Advertising Bureau (IAB), the national trade organization for the digital media and marketing industries.

“The remarkable contributions of individuals such as Ian Trider has advanced the mission of IAB Tech Lab and therefore has also driven significant innovation and improvement in the digital advertising ecosystem,” said Anthony Katsur, CEO, IAB Tech Lab. “The dedication and partnership of award recipients like Ian over the past decade have set new standards and paved the way for future advancements in the digital ad economy. As we celebrate this milestone, we look forward to continuing this legacy of innovation and collaboration.”

The VP of DSP Product at Basis Technologies, Ian Trider directs programmatic advertising development of the company’s software platform, Basis. He is a two-time IAB Tech Lab service award winner, recognized for his collaboration with peers to establish digital advertising standards. Trider has been a commit group member for the IAB Tech Lab's Programmatic Supply Chain Working Group that steers the direction of technical standards in digital advertising. Additionally, he has been a significant contributor to many standards and specifications, including OpenRTB, ads.txt, sellers.json, and SupplyChain, and is the primary author of the IAB Tech Lab's Ad Management API. Trider has published industry commentary and opinions in outlets such as Ad Age, TechCrunch, The Drum, AdExchanger, Digiday and Street Fight.

About IAB Technology Laboratory

Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. Comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies, IAB Tech Lab focuses on solutions for brand safety and ad fraud; identity, data, and consumer privacy; ad experiences and measurement; and programmatic effectiveness. Its work includes the OpenRTB real-time bidding protocol, ads.txt anti-fraud specification, Open Measurement SDK for viewability and verification, VAST video specification, and Project Rearc initiative for privacy-centric addressability. Board members/companies are listed at https://iabtechlab.com/about-the-iab-tech-lab/tech-lab-leadership/. For more information, please visit https://iabtechlab.com

About Basis Technologies

Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.

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Anthony Loredo



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