"As political strategists prepare for the 2026 and 2028 U.S. elections, a new study highlights some of the trends, particularly ...
Centro’s Shawn Riegsecker dicusses how to innovate in a time of crisis with IAB’s and IAB Tech Lab’s Angelina Eng.
He discusses how our product, Basis, automates digital media and gets in the weeds of what media professionals and agencies are going through. Shawn also gives advice on how agencies should be managing the data of brands.
Hear it on IAB.
"As political strategists prepare for the 2026 and 2028 U.S. elections, a new study highlights some of the trends, particularly ...
"Programmatic advertising grew during the recent election, with CTV taking a larger share, according to an analysis by the automation ...
"Unify is a new software within the Basis DSP and provides flexibility to work with an agency, in-house team, or ...