"The clandestine swapping out of IDs in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These ...
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Centro’s Shawn Riegsecker dicusses how to innovate in a time of crisis with IAB’s and IAB Tech Lab’s Angelina Eng.
He discusses how our product, Basis, automates digital media and gets in the weeds of what media professionals and agencies are going through. Shawn also gives advice on how agencies should be managing the data of brands.
Hear it on IAB.
"The clandestine swapping out of IDs in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These ...
“We’re not seeing any advertisers pull budget from TikTok currently,” said Colleen Fielder, group vp of social media solutions at ...
"Here’s how Amy Rumpler, svp of search and social media services at Basis Technologies, put it: It’s too early to ...