"Budgets, the economy, politics and current events will change the way consumers view holiday gift purchases this year. All these ...
Centro’s Shawn Riegsecker dicusses how to innovate in a time of crisis with IAB’s and IAB Tech Lab’s Angelina Eng.
He discusses how our product, Basis, automates digital media and gets in the weeds of what media professionals and agencies are going through. Shawn also gives advice on how agencies should be managing the data of brands.
Hear it on IAB.
"Budgets, the economy, politics and current events will change the way consumers view holiday gift purchases this year. All these ...
"Basis Technologies has overhauled its platform and data system to simplify ad planning and buying across programmatic, publisher direct and ...
"Agencies are grappling with the rapid pace of technological innovation. Inefficiency tops senior ad professionals’ list of concerns: 56.1% of ...