"It’s important to remember that AI is not here to replace your writers but to act as their creative assistant by helping with research, generating first drafts and scaling content production. That’s because, as helpful as AI may be, it has its limits. It can’t replicate the human touch that makes content unique, relevant and engaging. In fact, 70% of marketers believe using AI for content creation falls short of human-generated content, according to a 2024 survey of 141 marketing and advertising leaders by Basis Technologies."
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