News: Thought cutting the cord would free you from political ads? Not this election | Basis
Contact UsSign In
Aug 22 2024

Thought cutting the cord would free you from political ads? Not this election

“We’ve seen a massive shift in the way content is consumed, the way television is accessed,” says Jaime Vasil, VP of candidates and causes at ad tech company Basis Technologies.

Read more in Fast Company.

Back to News

Recent Content

May 19 2026
News
DAX US, Basis Strike Exclusive Integration For Political Audio Buys

"Political advertisers heading into the 2026 election cycle have a new avenue into premium audio inventory, as Global Media’s DAX ...

Read More
Apr 29 2026
News
2026 B2 Awards Preliminary Winners List

"The ANA is proud to announce the finalists for the 50th Annual B2 Awards! This is a preliminary list of winners. ...

Read More
Apr 3 2026
News
AI Is Rewriting Media Planning – Basis’ Compass Turns Briefs Into Campaigns in Minutes

"Media planning is entering its fastest transformation in decades. What once took days (or weeks) of assembling briefs, analyzing data, ...

Read More