"Even as shoppers grow increasingly focused on value, few plan to cut back on holiday spending this year. Ninety-two percent of US consumers plan to spend at least as much as last year, including 36% who expect their holiday expenditures to increase, per a Basis Technologies survey."
Read more in eMarketer.
"The data: Marketers are forging ahead with AI tools, but many are neglecting to determine whether this adoption is actually ...
"It's been more than three years since the media planning and buying industry began adopting generative AI tools into their ...
"The timing is the real problem. Forty-eight percent of digital political ad budgets land in the final 30 days before ...
