"Marketers are always on the hunt for data that can improve their audience-buying strategies, but many find their campaign reports to be wanting. In a January 2018 survey of US agency and marketing professionals by Centro and Advertiser Perceptions, 73% of respondents cited getting better insights and reporting deliverables from data sources and analytics as a challenge of programmatic ad management."
Read more in eMarketer.
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Basis has been nominated for a 2026 Webby Award! The Webby Awards celebrates the best of the Internet. Basis is ...
"ADWEEK’s inaugural Architects of Culture award celebrates senior leadership across the marketing, advertising, and technology industries who are actively creating ...
