"Marketers are always on the hunt for data that can improve their audience-buying strategies, but many find their campaign reports to be wanting. In a January 2018 survey of US agency and marketing professionals by Centro and Advertiser Perceptions, 73% of respondents cited getting better insights and reporting deliverables from data sources and analytics as a challenge of programmatic ad management."
Read more in eMarketer.
"The ANA is proud to announce the winners of the 50th annual B2 Awards. Congratulations to all the client and ...
"InMarket and Basis have expanded their partnership to enhance retail media measurement for Basis users. With this partnership, Basis users ...
"Political advertisers heading into the 2026 election cycle have a new avenue into premium audio inventory, as Global Media’s DAX ...
