"In April 2018, Centro surveyed 50 US digital marketers who work on political campaigns and more than three-fourths of respondents said that programmatic advertising will be a key part of their midterm strategies. Grace Briscoe, vice president of candidates and causes at Centro, spoke to eMarketer about how political advertisers are approaching digital ad buying."
Read more in eMarketer.
"Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and ...
"Most professionals at advertising agencies say both the digital ad industry and their specific job have gotten harder over the ...
"The ANA is proud to announce the winners of the 50th annual B2 Awards. Congratulations to all the client and ...
