"As political strategists prepare for the 2026 and 2028 U.S. elections, a new study highlights some of the trends, particularly ...
"In April 2018, Centro surveyed 50 US digital marketers who work on political campaigns and more than three-fourths of respondents said that programmatic advertising will be a key part of their midterm strategies. Grace Briscoe, vice president of candidates and causes at Centro, spoke to eMarketer about how political advertisers are approaching digital ad buying."
Read more in eMarketer.