"Brands have shaken up B2B ad campaigns in recent years, with many trying to break through
the noise of drab, value-proposition marketing with attention-grabbing tactics. A notable
example from this year is Basis Technologies' award-winning campaign, produced by Bottle
Rocket Media, which brought nostalgia and creativity to a B2B audience in the digital
advertising world."
Read more in eMarketer.
"Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and ...
"Most professionals at advertising agencies say both the digital ad industry and their specific job have gotten harder over the ...
"The ANA is proud to announce the winners of the 50th annual B2 Awards. Congratulations to all the client and ...
