"Brands have shaken up B2B ad campaigns in recent years, with many trying to break through
the noise of drab, value-proposition marketing with attention-grabbing tactics. A notable
example from this year is Basis Technologies' award-winning campaign, produced by Bottle
Rocket Media, which brought nostalgia and creativity to a B2B audience in the digital
advertising world."
Read more in eMarketer.
"The AdExchanger Awards celebrate the organizations, technologies and teams driving measurable impact across today’s advertising ecosystem. On September 28, more ...
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"Each year, marketers have the same question: Did the holiday shopping season start earlier? Seasonal merchandise begins to appear in ...
