News: Horizon Media, Havas launch Horizon Global to rival ad industry mega-mergers - Basis Technologies
Sep 30 2025

Horizon Media, Havas launch Horizon Global to rival ad industry mega-mergers

"Inefficient processes are agencies’ top pain point, per Basis (see chart). Horizon and Havas pitched their JV as a way to streamline operations and pool resources. By merging Horizon’s Blu and Havas’ Converged.AI into BluConverged, they aim to fix inefficiencies in data analysis and activation."

Read more in eMarketer (subscription).

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