"Inefficient processes are agencies’ top pain point, per Basis (see chart). Horizon and Havas pitched their JV as a way to streamline operations and pool resources. By merging Horizon’s Blu and Havas’ Converged.AI into BluConverged, they aim to fix inefficiencies in data analysis and activation."
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“Definitely not too little, too late. It’s a lot of money,” said Jaime Vasil Winkelfoos, group vice president for Candidates ...
