"Inefficient processes are agencies’ top pain point, per Basis (see chart). Horizon and Havas pitched their JV as a way to streamline operations and pool resources. By merging Horizon’s Blu and Havas’ Converged.AI into BluConverged, they aim to fix inefficiencies in data analysis and activation."
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"ADWEEK’s inaugural Architects of Culture award celebrates senior leadership across the marketing, advertising, and technology industries who are actively creating ...
"This year’s winners of the WorkLife Awards reflect a shift in how leading companies define success in the workplace. Across ...
"At Basis, flexibility is prioritized as a long-term investment, not a short-term perk. The Chicago-based ad tech firm empowers its ...
