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"Inefficient processes are agencies’ top pain point, per Basis (see chart). Horizon and Havas pitched their JV as a way to streamline operations and pool resources. By merging Horizon’s Blu and Havas’ Converged.AI into BluConverged, they aim to fix inefficiencies in data analysis and activation."
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Expert’s take: “I’m focusing on OpenAI’s emphasis on memory with this release,” said Robert Kurtz, strategic business outcomes partner at ...
"For all of the ad tech industry’s sophistication, fragmentation remains its original sin. The solution isn’t a mystery. Everyone agrees ...