"Inefficient processes are agencies’ top pain point, per Basis (see chart). Horizon and Havas pitched their JV as a way to streamline operations and pool resources. By merging Horizon’s Blu and Havas’ Converged.AI into BluConverged, they aim to fix inefficiencies in data analysis and activation."
Read more in eMarketer (subscription).
Basis has made the shortlist for The Drum B2B World Fest Awards. Our 'Seamless' campaign is nominated in the category ...
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