"The 2025 holiday season will see the slowest growth in retail sales since we began tracking the metric in 2009. Retail sales growth typically accelerates toward the end of the year amid a flurry of holiday shopping...
Roughly half (49%) of consumers surveyed by Basis Technologies want to spend the least amount of money possible on gifting this year, and a majority of those attributed the shift to worries about the economy."
Read more in eMarketer (subscription).
"With proper quality controls, open bidding connected TV (CTV) advertising can drive performance. CTV is a fixture of the media ...
"Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and ...
"Most professionals at advertising agencies say both the digital ad industry and their specific job have gotten harder over the ...
