"The data: Marketers are forging ahead with AI tools, but many are neglecting to determine whether this adoption is actually ...

"Senior agency professionals worldwide say inefficient processes are the biggest challenge agencies face (56.1%), according to a March Basis Technologies survey."
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"The data: Marketers are forging ahead with AI tools, but many are neglecting to determine whether this adoption is actually ...
"It's been more than three years since the media planning and buying industry began adopting generative AI tools into their ...
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