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Centro Joins Nonpartisan Movement to Increase Voter Participation in 2020 General Election; Time to Vote is a Coalition of 950 U.S. Companies Collectively Employing Millions of Workers
Chicago – Oct. 1, 2020 – Centro (https://centro.net), a global provider of advertising technology, announced a policy to provide paid time off for employees on Election Day in the U.S. This action is a renewal of its commitment started in 2018 when it declared Election Day a holiday that year. This aligns with Centro’s participation in Time to Vote, a coalition of 950 U.S. companies that form a nonpartisan movement whose goal is to increase voter participation in the general election on Nov. 3, 2020. The companies within the organization employ millions of workers collectively.
“In the U.S., there are many hurdles to voting and one major deciding factor is choosing between one’s commitment to work or casting a ballot. Centro believes that businesses should empower workers to commit to both. We feel the right thing to do is to ensure that each Centro employee has the requisite time to vote on Election Day,” said Emily Barron, EVP of talent and development, Centro. “When U.S. businesses collaborate and coordinate to give our employees time to vote on Election Day, we are strengthening our economy and our country.”
Centro has added an Election Day paid time off benefit into its employee time tracking system so that its team has ample time to plan and cast their ballot. This policy will also apply to its team in Canada, Europe, and Latin America for future national elections.
Time to Vote companies support their employees' ability to register to vote, review their ballots and perform their civic duty. In joining Time to Vote, Centro is committing to making accommodations for workers that enable them to vote more efficiently. Time to Vote is nonpartisan and there is no cost for companies to join. Companies with employees in every state in the U.S. have signed up. Members include American employers in industries such as retail, technology, finance and more. The coalition originated during the election season of 2018, in which fifty-three percent of the citizen voting-age population voted—ultimately, creating the highest midterm turnout in four decades.
Centro (centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. Headquartered in Chicago with 40 offices in North America, South America and Europe, Centro has received numerous accolades for its commitment to employees and workplace culture.
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