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Digital ad fraud is a mounting challenge that publishers face. Editor and Publisher spoke with technology and media experts to get their take on what publishers can do to protect themselves. Centro's Ian Trider gives his take.
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Expert’s take: “I’m focusing on OpenAI’s emphasis on memory with this release,” said Robert Kurtz, strategic business outcomes partner at ...
"For all of the ad tech industry’s sophistication, fragmentation remains its original sin. The solution isn’t a mystery. Everyone agrees ...