"Budgets, the economy, politics and current events will change the way consumers view holiday gift purchases this year. All these ...
Digital ad fraud is a mounting challenge that publishers face. Editor and Publisher spoke with technology and media experts to get their take on what publishers can do to protect themselves. Centro's Ian Trider gives his take.
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"Budgets, the economy, politics and current events will change the way consumers view holiday gift purchases this year. All these ...
"Basis Technologies has overhauled its platform and data system to simplify ad planning and buying across programmatic, publisher direct and ...
"Agencies are grappling with the rapid pace of technological innovation. Inefficiency tops senior ad professionals’ list of concerns: 56.1% of ...