Digital ad fraud is a mounting challenge that publishers face. Editor and Publisher spoke with technology and media experts to get their take on what publishers can do to protect themselves. Centro's Ian Trider gives his take.
Read more on Editor and Publisher.
"With proper quality controls, open bidding connected TV (CTV) advertising can drive performance. CTV is a fixture of the media ...
"Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and ...
"Most professionals at advertising agencies say both the digital ad industry and their specific job have gotten harder over the ...
