Do Meta, Snap's new AI bets signal a social media shift?

This week saw Meta announce a new AI-focused product team and Snap release its OpenAI-powered chatbot, My AI, begging the question as to how social networking could evolve.

“The short-term benefits are likely to be more organic in nature than anything an advertisement or marketer could influence,” Amy Rumpler, senior vice president of paid search and social at Basis Technologies, said in emailed comments. “For now, the focus seems to be on building user trust and engagement with the tools themselves.”

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