"On Wednesday, automated programmatic buying platform Basis Technologies introduced Unify, a new feature in its DSP that gives brands centralized ...
“We’re not seeing any advertisers pull budget from TikTok currently,” said Colleen Fielder, group vp of social media solutions at Basis Technologies. “We’ve actually been prioritizing TikTok in place of other platforms based on user behavior/time spent and because of the rep support we’re receiving and various ad credits TikTok is offering.”
Read more in Digiday (subscription).