Courtney Shaw, social media solutions at Basis Technologies, suggested that TikTok owner Bytedance might well take a leaf out of ...
“We’re not seeing any advertisers pull budget from TikTok currently,” said Colleen Fielder, group vp of social media solutions at Basis Technologies. “We’ve actually been prioritizing TikTok in place of other platforms based on user behavior/time spent and because of the rep support we’re receiving and various ad credits TikTok is offering.”
Read more in Digiday (subscription).