"At the heart of the companies' consolidations is the need for greater efficiency, which most every agency is grappling with ...
"Colleen Fielder, group vp of social and partner marketing solutions at Basis Technologies said her team is not actively recommending any of their clients discontinue spending on TikTok. They’re continuing to include the platform on proposals."
https://digiday.com/marketing/tiktok-moves-toward-performance-automation-vision-with-latest-machine-learning-ad-tools/Read more in Digiday (subscription).