"For all of the ad tech industry’s sophistication, fragmentation remains its original sin. The solution isn’t a mystery. Everyone agrees ...
“For clients currently on TikTok, they’re all interested in tapping into search. Especially clients who are really strong in paid search performance, they’re now seeing TikTok as a little bit of an extension to that,” said the ad tech firm’s vp of social media solutions Courtney Shaw.
Read more in Digiday.
"For all of the ad tech industry’s sophistication, fragmentation remains its original sin. The solution isn’t a mystery. Everyone agrees ...
"The wait is over — the 2025 AdExchanger Awards winners have been revealed!" Basis, together with our partners WKQ Media ...
"Artificial intelligence has the potential to be a powerful force multiplier for business. But its promise will not be realized ...