In an industry back-office first, two of the biggest agency media tech suppliers -- Mediaocean and Basis Technologies -- this ...
“For clients currently on TikTok, they’re all interested in tapping into search. Especially clients who are really strong in paid search performance, they’re now seeing TikTok as a little bit of an extension to that,” said the ad tech firm’s vp of social media solutions Courtney Shaw.
Read more in Digiday.
In an industry back-office first, two of the biggest agency media tech suppliers -- Mediaocean and Basis Technologies -- this ...
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