News: TikTok invests in growing team to build out search ads as spending grows - Basis Technologies
Jul 28 2025

TikTok invests in growing team to build out search ads as spending grows

“For clients currently on TikTok, they’re all interested in tapping into search. Especially clients who are really strong in paid search performance, they’re now seeing TikTok as a little bit of an extension to that,” said the ad tech firm’s vp of social media solutions Courtney Shaw.

Read more in Digiday.

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