"Basis Technologies has overhauled its platform and data system to simplify ad planning and buying across programmatic, publisher direct and ...
“YouTube TV’s reach and engagement, exclusive content partnerships, audience targeting capabilities and unique measurement synergies with general YouTube, Search or Google Display make it a compelling option to accomplish many advertising goals,” said Amy Rumpler, svp of search and social media services at Basis Technologies.
Read more in Digiday (subscription).