In an industry back-office first, two of the biggest agency media tech suppliers -- Mediaocean and Basis Technologies -- this ...
"Colleen Fielder, group vp of social and partner marketing solutions at Basis Technologies said that her team has heard that Partnership Ads, which allow a brand to run ads with creators, brands or other businesses, (currently available on Instagram and Facebook) would be extended to Threads."
Read more in Digiday (subscription).
In an industry back-office first, two of the biggest agency media tech suppliers -- Mediaocean and Basis Technologies -- this ...
"Brands have shaken up B2B ad campaigns in recent years, with many trying to break throughthe noise of drab, value-proposition ...
"ADWEEK’s inaugural Tech Stack Awards celebrate the companies behind 2025’s most groundbreaking product and platform launches that have driven proven ...