"Hart Vice President of Media and Analytics Kira Clifton said that with the introduction of SmartBid, a smart bidding system ...
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"As digital becomes more complex and difficult, combined with brands paying agencies less or taking digital in-house, media agencies will be forced to automate significant aspects of their operations in order to reduce costs and maintain profitability margins."
Read more ad tech new year's resolutions from Centro's Shawn Riegsecker in Digiday.
"Hart Vice President of Media and Analytics Kira Clifton said that with the introduction of SmartBid, a smart bidding system ...
"Discover the exceptional women selected as this year’s Advertising Week New York Future is Female shortlist, proudly brought to you ...
"The editors of AdExchanger present the 2024 AdExchanger Awards, the only recognition program honoring the best of the best in ...