"As digital becomes more complex and difficult, combined with brands paying agencies less or taking digital in-house, media agencies will be forced to automate significant aspects of their operations in order to reduce costs and maintain profitability margins."
Read more ad tech new year's resolutions from Centro's Shawn Riegsecker in Digiday.
"With proper quality controls, open bidding connected TV (CTV) advertising can drive performance. CTV is a fixture of the media ...
"Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and ...
"Most professionals at advertising agencies say both the digital ad industry and their specific job have gotten harder over the ...
