"As digital becomes more complex and difficult, combined with brands paying agencies less or taking digital in-house, media agencies will be forced to automate significant aspects of their operations in order to reduce costs and maintain profitability margins."
Read more ad tech new year's resolutions from Centro's Shawn Riegsecker in Digiday.
"Political advertisers heading into the 2026 election cycle have a new avenue into premium audio inventory, as Global Media’s DAX ...
"The ANA is proud to announce the finalists for the 50th Annual B2 Awards! This is a preliminary list of winners. ...
"Media planning is entering its fastest transformation in decades. What once took days (or weeks) of assembling briefs, analyzing data, ...
