"At the heart of the companies' consolidations is the need for greater efficiency, which most every agency is grappling with ...
As Colleen Fielder, group vp of social and partner of marketing solutions at Basis Technologies pointed out, “I think there’s definitely interest in Threads, but in general many advertisers are still waiting in the wings to see how the platform develops, even just organically.”
Read more in Digiday.
"At the heart of the companies' consolidations is the need for greater efficiency, which most every agency is grappling with ...
Courtney Shaw, social media solutions at Basis Technologies, suggested that TikTok owner Bytedance might well take a leaf out of ...
"What happens when you sit down with one of adtech’s longest-running insiders, who helped turn a four-person startup into a ...