As Colleen Fielder, group vp of social and partner of marketing solutions at Basis Technologies pointed out, “I think there’s definitely interest in Threads, but in general many advertisers are still waiting in the wings to see how the platform develops, even just organically.”
Read more in Digiday.
"The ANA is proud to announce the finalists for the 50th Annual B2 Awards! This is a preliminary list of winners. ...
"Media planning is entering its fastest transformation in decades. What once took days (or weeks) of assembling briefs, analyzing data, ...
"Why plan a campaign yourself when an agent could do it for you? On Thursday, digital ad platform Basis launched ...
