"Other communications, as Amy Rumpler, svp of search and social media services at Basis Technologies pointed out, tend to look ...
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"To drive lower-funnel activity, we first needed to establish a full-funnel narrative and strategy. The efficacy of our strategy required us to create a framework around the consumer’s journey to purchase with measurement integrated into every possible tactic. We utilized Centro’s technology to plan, buy and analyze media on TV, display, social, search, and mobile."
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"Other communications, as Amy Rumpler, svp of search and social media services at Basis Technologies pointed out, tend to look ...
"As we dissect the intricate web of measurement standards and navigate the treacherous waters of aligning retail media with traditional ...
The acquisition is a smart move in the eyes of many media industry players. “By diversifying offsite inventory, Walmart could ...