"Brands have shaken up B2B ad campaigns in recent years, with many trying to break throughthe noise of drab, value-proposition ...
"To drive lower-funnel activity, we first needed to establish a full-funnel narrative and strategy. The efficacy of our strategy required us to create a framework around the consumer’s journey to purchase with measurement integrated into every possible tactic. We utilized Centro’s technology to plan, buy and analyze media on TV, display, social, search, and mobile."
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"Brands have shaken up B2B ad campaigns in recent years, with many trying to break throughthe noise of drab, value-proposition ...
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