"Basis Technologies has overhauled its platform and data system to simplify ad planning and buying across programmatic, publisher direct and ...
"To drive lower-funnel activity, we first needed to establish a full-funnel narrative and strategy. The efficacy of our strategy required us to create a framework around the consumer’s journey to purchase with measurement integrated into every possible tactic. We utilized Centro’s technology to plan, buy and analyze media on TV, display, social, search, and mobile."
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