"To drive lower-funnel activity, we first needed to establish a full-funnel narrative and strategy. The efficacy of our strategy required us to create a framework around the consumer’s journey to purchase with measurement integrated into every possible tactic. We utilized Centro’s technology to plan, buy and analyze media on TV, display, social, search, and mobile."
Read more in Cynopsis.
"Why plan a campaign yourself when an agent could do it for you? On Thursday, digital ad platform Basis launched ...
"ADWEEK’s inaugural Architects of Culture award celebrates senior leadership across the marketing, advertising, and technology industries who are actively creating ...
"This year’s winners of the WorkLife Awards reflect a shift in how leading companies define success in the workplace. Across ...
