Basis Curates Beachfront, Magnite, and Xandr Inventory for Political Advertisers

"Basis Technologies, a provider of cloud-based workflow automation and business intelligence software for marketing, today announced enhanced inventory opportunities via Beachfront, Magnite, and Xandr as key supply-side partners among its more than 250 curated premium audience and inventory private marketplace deals for political ads.

Ready for the U.S. midterm elections with streamlined political ad creative approvals, the private marketplace deals are automated for rapid activation on digital video, connected TV ,and linear TV. Political advertisers can use the Basis platform to scale campaigns across all devices while automating the targeting, buying, activation, and reporting."

Read more in CRM Magazine.