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Basis Technologies Publishes Digital Ad Spending Report Revealing Media Tactics of Political Campaigns
Washington, DC, March 22, 2023 – Basis Technologies, a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today announced 2022 US Elections research showing CTV advertising’s impact on political campaigns. The use of CTV ads for political campaigns pushed direct buying to 35% share of buying tactics mix and boosted programmatic ad impressions and spend on CTV devices by more than 60%. The data was compiled from more than 1000 advertisers for state, local and national races managing digital ad buying via Basis Technologies’ software platform. These political and advocacy advertisers encompassed more than $130 million spent across display, video, native, search and social media. The report is available here.
Covering US elections advertising since 2018, the Basis Technologies ‘US Elections Digital Advertising Trends’ report shows digital strategies for:
“Digital advertising is a tried-and-true core element for successful political campaigns, as illustrated by the rapid adoption of newer digital channels like CTV we’ve seen over recent election cycles,” said Grace Briscoe, SVP of Candidates and Causes, Basis Technologies. “Winning political playbooks need a combination of speed, scale, precision, engagement and measurability. Programmatic advertising and digital video combine important elements needed for both persuasion and turning out the vote.”
Basis Technologies has been trusted by agencies and consultants in politics, public affairs, and advocacy for 15 years. Its Basis platform provides a comprehensive selection of unique buying methods across all channels and devices, utilizing all major creative types and formats. Since 2007, Basis Technologies has helped power digital media for over 2,500 political campaigns and independent expenditure committees, and over 2,500 issue advocacy advertisers.
About Basis Technologies
Basis Technologies is a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising functions within enterprises. Its SaaS platform is composed of a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. The technology provides a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Basis’ platform creates a single system of record, seamless team collaboration, and actionable data-driven insights yielding material gains in productivity and increased profitability for users. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
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