"The clandestine swapping out of IDs in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These ...
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"Basis Technologies, a provider of cloud-based workflow automation and business intelligence software, today released Data Canvas, with data visualization capabilities that streamline campaign reporting.
Data Canvas is designed to improve communication between agencies and their clients through live, customizable dashboards. It automatically gathers data on ad tactics managed in the Basis platform, whether programmatic, vendor-direct, search, and social."
Read more in CRM Magazine.
"The clandestine swapping out of IDs in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These ...
“We’re not seeing any advertisers pull budget from TikTok currently,” said Colleen Fielder, group vp of social media solutions at ...
"Here’s how Amy Rumpler, svp of search and social media services at Basis Technologies, put it: It’s too early to ...