"And while we’re on the subject of B2B companies making occasionally complex subject matter more digestible, the adtech company formerly ...
"Basis Technologies, a provider of cloud-based workflow automation and business intelligence software, today released Data Canvas, with data visualization capabilities that streamline campaign reporting.
Data Canvas is designed to improve communication between agencies and their clients through live, customizable dashboards. It automatically gathers data on ad tactics managed in the Basis platform, whether programmatic, vendor-direct, search, and social."
Read more in CRM Magazine.