"Basis Technologies has overhauled its platform and data system to simplify ad planning and buying across programmatic, publisher direct and ...
"Basis Technologies, a provider of cloud-based workflow automation and business intelligence software for marketing, today launched BasisConnect+ to provide marketers first-party data activation, audience optimization, and cookieless media buying."
Read more in CRM Magazine.
"Basis Technologies has overhauled its platform and data system to simplify ad planning and buying across programmatic, publisher direct and ...
"Agencies are grappling with the rapid pace of technological innovation. Inefficiency tops senior ad professionals’ list of concerns: 56.1% of ...
"And while we’re on the subject of B2B companies making occasionally complex subject matter more digestible, the adtech company formerly ...