"At the heart of the companies' consolidations is the need for greater efficiency, which most every agency is grappling with ...
"Basis Technologies, a provider of cloud-based workflow automation and business intelligence software for marketing, today launched BasisConnect+ to provide marketers first-party data activation, audience optimization, and cookieless media buying."
Read more in CRM Magazine.
"At the heart of the companies' consolidations is the need for greater efficiency, which most every agency is grappling with ...
Courtney Shaw, social media solutions at Basis Technologies, suggested that TikTok owner Bytedance might well take a leaf out of ...
"What happens when you sit down with one of adtech’s longest-running insiders, who helped turn a four-person startup into a ...