The acquisition is a smart move in the eyes of many media industry players. “By diversifying offsite inventory, Walmart could ...
"Centro, a provider of enterprise automation technology, today launched a cookieless targeting feature that automatically recommends contextual categories based on a marketer's best-performing audiences. The privacy-compliant contextual analysis is powered by Peer39, a provider of pre-bid keyword, contextual, and brand safety solutions for modern marketers.
The contextual category recommendation technology is exclusively available in Basis by Centro, an automated digital media platform to consolidate digital operations across programmatic, direct, connected TV (CTV), search, and social campaigns."
Read more in CRM Magazine.