"Digital advertising management company Basis Technologies has renewed its lease for 70,000 square feel at the Sullivan Center in the heart of the Loop.
Sullivan Center, built in 1903 and designed by Louis Sullivan, is one of Chicago;s most iconic architectural landmarks."
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"The data: Marketers are forging ahead with AI tools, but many are neglecting to determine whether this adoption is actually ...
"It's been more than three years since the media planning and buying industry began adopting generative AI tools into their ...
"Don Draper would be overwhelmed by the sophistication of digital advertising. But he’d laugh at how unsophisticated financial reconciliation remains. ...
