"The clandestine swapping out of IDs in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These ...
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“Many DSPs now offer to shoulder the burden of setting up private marketplace deals for their clients. Recently Centro, which services smaller agencies and brands, joined that group and can tap into 1,000 private marketplace deals it set up with 150 publishers.”
Read more in AdExchanger.
"The clandestine swapping out of IDs in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These ...
“We’re not seeing any advertisers pull budget from TikTok currently,” said Colleen Fielder, group vp of social media solutions at ...
"Here’s how Amy Rumpler, svp of search and social media services at Basis Technologies, put it: It’s too early to ...