Basis Platform for Media Automation Identifies Geographic Locations that Have People Who Fit Various Customer Segments and Then Reaches Them ...
Centro announces significant expansion in 2019 of Centro Institute available courses and content for digital media professionals.
Chicago, February 12, 2019 – Centro (centro.net), a global provider of advertising technology, today announced that more than 4,000 professionals participated in its 2018 education events. Centro Institute provides digital media and advertising education to planners, buyers, directors and executives. It fits the needs of various experience levels so that marketing organizations can ramp up their teams quickly or augment their capabilities. For example, agencies interested in developing an in-house programmatic buying team benefit greatly from the courses offered through Centro Institute. The event schedule has been significantly expanded in 2019 to meet demand, with sessions such as conferences, workshops, and webinars that accommodate both Centro clients and the general public. To explore the programs powered by Centro Institute, visit: centro.net/institute/about.
Advertising Technology is Complex
Advertising technology continues to expand, and programmatic advertising, which is just one aspect of the industry, is already accounting for $40+ billion in business spending in the U.S. The talent that operates in the digital ad industry require ongoing education to understand how to use technology effectively, and improve their media performance. Centro Institute empowers professionals with easy to access learning on a variety of digital media subject matters. It provides a solid foundation of knowledge to get up-to-speed and stay ahead in an evolving industry.
“In addition to providing sophisticated technology, Centro also delivers a world-class, industry-wide education curriculum. We are a free resource for media professionals who aspire to increase their knowledge, learn new innovations and hone their skills,” said Ryan Manchee, VP of media innovations and technology, Centro. “By enhancing their expertise, they’re able to better service clients and drive performance across their teams and organizations.”
About Centro Institute
Centro Institute operates a diverse schedule of sessions covering important topics in digital media, including programmatic buying, connected TV, AI/machine learning, audience data, audio, brand safety, technology, and more. Its content ranges from fundamental knowledge to advanced and expert best practices. The educational programs are designed to empower all who work in advertising, with some events custom created exclusively for Centro clients. Here are details on Centro Institute programs:
Agencies and marketers interested in attending in-person programming such as workshops, symposiums and forums can arrange directly with their Centro contact, or by emailing email@example.com for more info.
Centro is the creator of Basis, the first programmatic platform fitted with tools for workflow automation, holistic analytics and business intelligence, all available in a single sign-on system. It is a sophisticated and comprehensive media automation and intelligence platform, neatly packaged in an easy-to-use software solution
Centro (centro.net) is a global provider of enterprise-class software for digital advertisers. Its technology, Basis, is the industry’s most comprehensive and automated digital media management platform. Through a single user interface, Basis converges the entire advertising workflow, enabling marketers to plan, buy, analyze and streamline campaigns for programmatic, direct, search and social. By unifying all major aspects of digital media into one platform, Basis breaks down silos, improves performance, and helps businesses grow profitably. Headquartered in Chicago with 40 offices across North America, Centro has received numerous accolades for its programmatic software, commitment to employees and workplace culture.
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