Basis Platform for Media Automation Identifies Geographic Locations that Have People Who Fit Various Customer Segments and Then Reaches Them ...
Chicago – August 23, 2017 – Centro (centro.net), a provider of enterprise-class software for digital advertising, today announced that Emily Barron, Ben Pashman and Katie Risch have been promoted to EVP roles. All have been longstanding members on Centro’s senior leadership team. Emily Barron, EVP of talent and development, is helping solidify the company’s enduring position as one of the best places to work in technology and advertising. Ben Pashman, EVP of corporate partnerships, continues to lead wide ranging integrations for Centro’s Basis system with partners in all areas of the ad tech ecosystem. Katie Risch, EVP of customer experience, is driving usage and adoption of Centro technology as a self-serve platform.
“Centro’s senior leaders are the driving force in taking Centro from early-stage startup to nationwide scale. Many of them have been with us for nearly a decade or more to help fulfill our mission of powering performance in the industry through automation,” said Scott Neslund, COO of Centro. “Emily Barron, Ben Pashman and Katie Risch’s promotions in our executive team showcase the enduring and potent qualities of Centro’s talent base.”
Emily Barron oversees Centro’s human resources. She is responsible for leading all human capital strategies in support of its business plan and strategic direction. Centro’s talent strategy includes a focus on employee lifecycle, which encompasses talent acquisition, onboarding, development and retention. Centro’s talent and development programs have contributed to Centro’s award-winning workplace that’s been recognized by Fortune, Advertising Age, Crain’s Chicago Business and Crain’s New York Business. Emily ascended to the talent and development team after 11 years at Centro building her career in digital media and overseeing multi-million dollar cross-channel ad spending from nationally-recognized brands. She was Centro’s second employee when she joined in 2004 as a media planner and buyer.
Ben Pashman leads Centro’s strategic partnerships with media and technology companies in video, social, mobile and more. He played a leading role in constructing the company’s programmatic advertising foundation through acquisition of a leading demand-side platform, which now generates a quarter of the company’s revenue. Ben has 15 years of digital media marketing experience. Prior to Centro, he served as the first business executive at Gigya, a leading social media SaaS technology company. Previous positions include senior sales and product management roles at DoubleClick, Conde Nast, and Travelzoo.
Katie Risch leads Centro’s customer experience organization as more and more brands, agencies and publishers rely on the company’s self-serve technology. She ensures that customers maximize their performance using Centro’s suite of software products. Katie has had a multi-faceted career within Centro. She was previously SVP of software client solutions and, before that, SVP of publisher solutions, leading strategic relationships with more than 10,000 publisher partners. She launched Centro’s audience extension business unit and the Centro Brand Exchange invite-only ad marketplace. She began her 13+ years at Centro as a media buyer.
Centro’s SaaS offering, Basis, helps agencies and brands improve campaign and business performance by unifying people and processes in one system for all digital media transaction methods. Agencies use it for ad-buying on publisher-direct, private marketplaces and open ad exchanges, which inform each other to help determine the best use of media investments. Basis drives unified media-buying to eliminate operational silos and reduce the time media professionals spend working on multiple, disconnected systems.
Centro (centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform centralizes, organizes and automates all digital media campaigns across all channels, accessing both guaranteed and biddable inventory, to achieve any objective. Our holistic approach gives marketers a single system of record to fulfill their research, planning, buying, optimization, reporting and reconciliation needs. Headquartered in Chicago with 32 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.
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