"Other communications, as Amy Rumpler, svp of search and social media services at Basis Technologies pointed out, tend to look ...
"Next week, Basis Technologies will officially unveil its state legislative district geo-targeting for political advertisers. The company, previously called Centro, had offered congressional-district level targeting since 2020. Now, that data, as well as the lines for the some 6,700 state legislative districts in the United States, is being updated weekly as redistricting plays out. L2 is the company’s data partner."
Read more in Campaigns & Elections.
"Other communications, as Amy Rumpler, svp of search and social media services at Basis Technologies pointed out, tend to look ...
"As we dissect the intricate web of measurement standards and navigate the treacherous waters of aligning retail media with traditional ...
The acquisition is a smart move in the eyes of many media industry players. “By diversifying offsite inventory, Walmart could ...