"The data: Marketers are forging ahead with AI tools, but many are neglecting to determine whether this adoption is actually ...

"Next week, Basis Technologies will officially unveil its state legislative district geo-targeting for political advertisers. The company, previously called Centro, had offered congressional-district level targeting since 2020. Now, that data, as well as the lines for the some 6,700 state legislative districts in the United States, is being updated weekly as redistricting plays out. L2 is the company’s data partner."
Read more in Campaigns & Elections.
"The data: Marketers are forging ahead with AI tools, but many are neglecting to determine whether this adoption is actually ...
"It's been more than three years since the media planning and buying industry began adopting generative AI tools into their ...
"The timing is the real problem. Forty-eight percent of digital political ad budgets land in the final 30 days before ...