Programmatic Vendors Step Up Efforts to Win Campaign Dollars

"Next week, Basis Technologies will officially unveil its state legislative district geo-targeting for political advertisers. The company, previously called Centro, had offered congressional-district level targeting since 2020. Now, that data, as well as the lines for the some 6,700 state legislative districts in the United States, is being updated weekly as redistricting plays out. L2 is the company’s data partner."

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