The acquisition is a smart move in the eyes of many media industry players. “By diversifying offsite inventory, Walmart could ...
"Comcast’s FreeWheel Advertisers unit said it has integrated Centro’s platform for buying digital media into Strata, which should speed the delivery of financial data to agencies. The combination should also make the agency reconciliation process smoother."
“By design, FreeWheel uses an open architecture for our platform so that we can give agencies choice and flexibility to use the tools that they prefer for their business. Our integration with Basis is the latest example of this vision,” said Joy Baer, general manager of FreeWheel Advertisers. “In listening to our clients, it became clear that Basis was the digital platform of choice for many of them. We’re so pleased to be able to offer direct access to such an important partner and well-respected player in the market.”
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