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Political advertising has quickly begun to migrate over to connected TV (CTV), or digital and streaming television, according to new data.
Why it matters: "If the current trends of explosive growth in CTV viewership continue, we could see a tipping point where CTV makes up nearly half of political digital ad spend as soon as 2022," says Grace Briscoe, vice president of candidates and causes at Centro, a digital ad placement firm that works with hundreds of campaigns across the country.
Details: New data from Centro finds that political ad spend on CTV by political campaigns outpaced overall CTV growth across the industry by more than three times. The data, which shows programmatic buying (automatic digital ad placement), points to how much campaigns are beginning to rely on CTV to reach voters.
Read more in Axios.