"Misinformation isn’t just a problem for users anymore — it’s a branding crisis. As media platforms scale back moderation, advertisers are being forced into the role of risk manager—whether they like it or not. What was once a space for connection and discovery has devolved into a digital battleground, rife with misinformation, shadow publishers, and covert data mining—leaving users exposed and advertisers entangled in ethical risk."
Read more from Basis' Noor Naseer in the Advertising Week blog.
“Definitely not too little, too late. It’s a lot of money,” said Jaime Vasil Winkelfoos, group vice president for Candidates ...
"As VP of Research and Insights at ANA member company Basis, Maggie Nemoy spends her days researching shifting trends in ...
Basis has made the shortlist for The Drum B2B World Fest Awards. Our 'Seamless' campaign is nominated in the category ...
