Are Advertisers the New Content Moderators?

"Misinformation isn’t just a problem for users anymore — it’s a branding crisis. As media platforms scale back moderation, advertisers are being forced into the role of risk manager—whether they like it or not. What was once a space for connection and discovery has devolved into a digital battleground, rife with misinformation, shadow publishers, and covert data mining—leaving users exposed and advertisers entangled in ethical risk."

Read more from Basis' Noor Naseer in the Advertising Week blog.