"Misinformation isn’t just a problem for users anymore — it’s a branding crisis. As media platforms scale back moderation, advertisers are being forced into the role of risk manager—whether they like it or not. What was once a space for connection and discovery has devolved into a digital battleground, rife with misinformation, shadow publishers, and covert data mining—leaving users exposed and advertisers entangled in ethical risk."
Read more from Basis' Noor Naseer in the Advertising Week blog.
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