Company Poised for Expansion Following Record-Breaking Year of Ad Spend Activated in its Programmatic Advertising and Media Automation Platform Chicago, ...
Brands and Agencies Gain Stronger Command of Campaigns by Using Centro’s Basis Platform
Chicago – May 19, 2020 -- Centro (https://centro.net), a global provider of advertising technology, today announced the release of new products and upgrades that help advertisers with automation and visualization for campaign reporting, workflow management and forecasting. The advanced tools give brands and agencies more control of their campaigns. These are available in Centro’s Basis, the industry’s most comprehensive, automated, and intelligent digital media platform—and the only software solution of its kind to consolidate digital operations across programmatic, direct, search, and social campaigns. Learn more at https://www2.centro.net/basis.
Digital media professionals showcase results and prioritize actions through these product upgrades within Basis:
“Connecting Basis to Google Data Studio is a game-changer for media teams and agencies that want to showcase their value. Rather than spending time transferring data from one system to another, our team is focused on communicating insights and results to our clients,” said Sarah Bergen, ad operations specialist, VI Marketing and Branding. “VI Marketing was an early adopter of Basis because it empowers us to build strong digital media capabilities differentiated by automation, comprehensiveness, agility and intelligence.”
“Centro’s product development balances the need for agencies to have powerful and scaled ad buying and activation with automated execution and workflow of all the other important elements of their business,” said Tyler Kelly, president, Centro. “Our latest additions to Basis focus on visualization, to make it faster and easier for media professionals to comprehend what is happening in their business— and synthesize their knowledge into insights for their clients or advertising stakeholders.”
Value to customers
Without automation, tasks such as reporting, creating presentations, media planning and campaign adjustment are typically manual processes that are both time-consuming and prone to errors. Adding visualization to these tasks enhances the quality of work users put into campaigns. The latest Basis improvements add to its qualities in delivering data in a simple and easy-to-understand manner via dashboards, performance screens, business and campaign insights, private marketplace details, tactic editors and more.
Centro (https://centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. Headquartered in Chicago with 44 offices covering North America, South America and Europe, Centro has received numerous accolades for its commitment to employees and workplace culture.
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