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Basis by Centro Gives Media Professionals More Control, Insight and Speed on Campaigns
Chicago – December 3, 2020 — Centro (https://centro.net), a global provider of advertising technology, announced features on its Basis platform to automate workflow on ad serving, analytics and more for omnichannel campaigns. The product upgrades improve speed of activation and campaign management for media professionals at brands and agencies. Basis by Centro is the industry’s most comprehensive, automated, and intelligent digital media platform—and the only software solution of its kind to consolidate digital operations across programmatic, direct, connected TV (CTV), search, and social campaigns.
“The capabilities of Basis empower the individual media professional, giving us speed and efficiency in our day-to-day work,” said Andrew Finnan, VP of digital strategy, The Prosper Group. “Our customers are the ultimate beneficiaries because our team is able to synthesize advertising technology improvements into smart activation, deep campaign insights and better performance.”
Basis delivers comprehensive and robust media tools combined with usability and ease of adoption. It is designed to be flexible for media professionals at any level. It combines numerous media functions into one platform, with the ease to toggle quickly on different panels to manage the minutiae of campaigns. Learn more about how Basis provides value to directors, planners, buyers, and analysts here: https://www2.centro.net/basis.
“The enterprise- and leadership-level benefits of Basis make it a must-have for agencies and media teams to manage their entire organizations. And its tools make it a must-have for productive media professionals,” said Tyler Kelly, president, Centro. “Centro has focused product development on practical functionality that our users are telling us will improve their day-to-day tasks to keep campaigns running.”
Centro (https://centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, advanced TV, search and social campaigns in a single platform. Headquartered in Chicago with 44 offices covering North America, South America and Europe, Centro has received numerous accolades for its commitment to employees and workplace culture.
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