"For all of the ad tech industry’s sophistication, fragmentation remains its original sin. The solution isn’t a mystery. Everyone agrees ...
"With this new tool, brands will be able to target people who stay longer on their websites—making it easier to reach the right audience and move them closer to buying, said Lauren Kramer, director of social media solutions at Basis Technologies."
Read more in Adweek.
"For all of the ad tech industry’s sophistication, fragmentation remains its original sin. The solution isn’t a mystery. Everyone agrees ...
"The wait is over — the 2025 AdExchanger Awards winners have been revealed!" Basis, together with our partners WKQ Media ...
"Artificial intelligence has the potential to be a powerful force multiplier for business. But its promise will not be realized ...