"With this new tool, brands will be able to target people who stay longer on their websites—making it easier to reach the right audience and move them closer to buying, said Lauren Kramer, director of social media solutions at Basis Technologies."
Read more in Adweek.
"Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and ...
"Most professionals at advertising agencies say both the digital ad industry and their specific job have gotten harder over the ...
"The ANA is proud to announce the winners of the 50th annual B2 Awards. Congratulations to all the client and ...
