News: EXCLUSIVE: TikTok to Roll Out New Tool for Advertisers to Follow People Beyond the App  - Basis Technologies
Jul 30 2025

EXCLUSIVE: TikTok to Roll Out New Tool for Advertisers to Follow People Beyond the App 

"With this new tool, brands will be able to target people who stay longer on their websites—making it easier to reach the right audience and move them closer to buying, said Lauren Kramer, director of social media solutions at Basis Technologies."

Read more in Adweek.

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