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Research Framework Calculates Risk-Adjusted $5.4 Million Net Present Value of Benefits Generated When Brands Use Basis by Centro
Chicago – July 29, 2021 — Centro (https://centro.net), a global provider of enterprise automation technology, today announced the results of an independently researched study showing a 48% return-on-investment (ROI) for advertisers automating on Centro’s Basis platform. Furthermore, enterprise-scale marketing organizations can gain $5.4 million in net present value (NPV) from using Basis. The complete findings are revealed in “The Total Economic Impact of In-Housing with Basis,” a commissioned study conducted by Forrester Consulting on behalf of Centro. Download it here: https://centro.net/guides/2021/07/basis-economic-impact-study.
Forrester Consulting (https://www.forrester.com) provides objective research-based consulting to help leaders succeed in their organizations. Its financial and ROI analysis of Basis customers quantified benefits from:
Forrester Consulting’s Total Economic Impact (TEI) study examines the potential ROI enterprises may realize by deploying Basis. It constructed a framework by interviewing large brands using Basis to better understand the benefits, costs, and risks associated with this investment. This information was rationalized with Forrester’s industry expertise to model a composite company representing an enterprise-scale Basis customer. The study provides marketers with a framework to evaluate the potential financial impact of Basis on their organizations.
“The rapid adoption of Basis has established it as the software of choice for the marketing enterprise to integrate workflow automation, intelligence and programmatic trading,” said Tyler Kelly, president, Centro. “The quantified and qualified benefits of Centro’s technology shows that it is the solution for the ever-growing complexity and disconnection in digital advertising.”
Customer comments published in the study further illustrate the attributes of Basis:
Basis is the industry’s most comprehensive, automated, and intelligent digital media platform—and the only software solution of its kind to consolidate digital operations across programmatic, direct, connected TV (CTV), search, and social campaigns. Customers use it to drive business outcomes by unifying digital operations, integrating otherwise disconnected processes, systems and point solutions to create a seamless workflow and centralized system of record for the marketing enterprise. Learn more at https://centro.net/solutions/basis.
In the study, Forrester Consulting also qualifies other benefits of Basis that customers highlight:
Centro (https://centro.net) is a provider of ERP and automation software for digital advertising teams and organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It streamlines business operations and optimizes advertising performance by enabling marketers to plan, buy and analyze real-time bidding (RTB), direct, advanced TV, search and social campaigns in a single platform. Headquartered in Chicago with offices covering North America, South America and Europe, Centro has received numerous accolades for its commitment to employees and workplace culture.
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